What you need to know

October 8-9, 2018

Sheraton Imperial Hotel and Conference Center
Durham, NC


Registration for the conference is now closed

What you can expect

A conference that is about YOU and your success!

You’ll gain a concentrated dose of ChannelAdvisor expertise and personalized advice from our highly skilled product and services experts, who will not only reveal tips and tricks for maximizing the ChannelAdvisor platform but also deliver specialized help for your most pressing questions. Our goal is to help you reach new levels of operational excellence, connect with more customers and grow sales.


Supercharge your Q4 performance by choosing sessions from two tracks — the Essentials Track for newer users and the Experienced Track for advanced users.


Schedule time with e-commerce experts to review your account, gain specialized help for your most pressing questions and leave with suggestions for improvement.


Gain inspiration from hearing successful strategies from other ChannelAdvisor users, via our popular All Star Users customer panel or during networking breaks.



October 8, 2018

2:00 p.m. – 5:00 p.m.


3:00 p.m. – 5:30 p.m.

Ask-the-Experts Sessions

5:30 p.m. – 7:30 p.m.

Networking Reception


October 9, 2018

 7:30 a.m. – 8:30 a.m.
10:00 a.m. – 4:00 p.m.

Ask-the-Experts: Open 7:30 a.m. to 4:00 p.m.
(Closed 8:30 a.m. to 10:00 a.m.)

 7:30 a.m. – 8:45 a.m

Registration and Networking Breakfast

9:00 a.m. – 9:30 a.m.

General Session Keynote

Ready to Compete in Q4 and Beyond

Speakers: Alison Held & Stephanie Fagan

9:40 a.m. – 10:00 a.m.

Essentials Track

What Everyone Ought to Know About Marketing, Selling and Fulfilling

Speaker: Gregg Shupe

  • Hear marketing, selling, and fulfilling best practices
  • Learn how to engage with buyers throughout the buying journey
  • Utilize ChannelAdvisor’s technology to better engage with buyers

Experienced Track

The Master Class for Marketing, Selling and Fulfilling

Speaker: Jonathan Laverentz

  • Hear pro tips for engaging buyers via marketing, selling, and fulfilling
  • Learn automation tips to engage buyers throughout the buying journey
10:00 a.m. – 10:45 a.m.

Essentials Track

An Essential Look Into Amazon and eBay Advertising

Speaker: Elizabeth Henderson

  • Discover the importance of Amazon Sponsored Products in growing your Amazon business
  • Learn how to set up and manage Amazon Sponsored Products in ChannelAdvisor

Experienced Track

Advanced Ways to Supercharge Your Amazon and eBay Advertising

Speakers: Cameron Sutton and Barbara Riccardi

  • Develop advanced strategies and techniques to garner measurable growth and help improve conversion rates
10:45 a.m. – 11:00 a.m.

Morning Break

11:00 a.m. – 11:45 a.m.

Essentials Track

How to Win on Price and Set Your Multi-Channel Pricing Strategy

Speaker: Josh Jamieson

  • Build your own multi-channel pricing strategy
  • Practice setting up and managing ChannelAdvisor Repricers and Price Parity on Amazon, eBay, Walmart and Jet

Experienced Track

An Experienced Look Into Selling: Marketplace Expansion Strategies

Speaker: Katy Dunne

  • Evaluate new marketplaces to determine where to sell next – in time for this holiday season
11:45 a.m. – 12:30 p.m.

Essentials Track

Expert Tips for Inventory Management and Product Optimization Tools

Speaker: Brent Varnell

  • Learn new ways to utilize product optimization tools for effective product management
  • Build better models for managing inventory

Experienced Track

Killer Tips to Make Your Content Stand Out and Convert Higher

Speakers: Brad Haynes & Tristen Stawicki

  • Discover high converting techniques that align to content descriptions, titles, and images
  • Understand template best practices for Amazon, eBay, Walmart, Google Express, and more
12:30 p.m. – 1:30 p.m.

Lunch | Ask-the-Experts Sessions | Support Sessions

1:30 p.m. – 2:15 p.m.

Essentials Track

Shipping Essentials to Save Time and Money

Speaker: John Walenty

  • Understand how to reduce costs with shipping labels
  • Set up shipping automation saves your valuable time
  • Personalize your pick, pack, and ship process

Experienced Track

Save Money While Delivering More Products to More Doorsteps

Speaker: Mike Wolff

  • Learn advanced techniques on order routing
  • Learn different product sourcing opportunities
  • Learn how to save money and time while speeding up the fulfillment process
2:15 p.m. – 3:00 p.m.

Essentials Track

Automation That Makes Life Easy

Speaker: Zach Cheek

  • Start using our platform’s power automation tools to free up your time
  • Learn how to use automation and create rules
  • Hear about the most commonly used rules

Experienced Track

Advanced Shipping Strategies for Marketplaces

Speaker: Alison Held

  • Identify opportunities to increase product throughput in your warehouse
  • Learn new features in Shipping Management Suite
3:00 p.m. – 3:45 p.m.

Essentials Track

Uncover New Insights with Reporting and Benchmarking Tools

Speaker: Katie Schulist

  • Walk away with new ways to obtain, analyze, and action insights gained from reports and benchmarks

Experienced Track

Delivery: The Path to Zero Wait Time

Speaker: Jonathan Laverentz

  • Sneek peek into the future of fulfillment
  • Learn how logistics providers are responding
  • How to prepare for what lies ahead
3:45 p.m. – 4:00 p.m.

Track Closing: How to Apply What You Have Learned and Next Step Strategies

4:00 p.m. – 4:15 p.m.


4:15 p.m. – 5:15 p.m.

All Star Customer Panel

Using ChannelAdvisor to Meet Critical Business Priorities and Respond to Industry Trends

Moderators: Stephanie Strong & Virginia Bryan

5:15 p.m. – 5:30 p.m.

Closing Remarks

About the Tracks:

About the Essentials track:

ChannelAdvisor Marketplace users with less than one year of experience using the platform should attend the Essentials Track, which contains six workshops covering tips and tricks to help you gain proficiency with the platform. This track helps newer users leapfrog the learning curve, fully maximize platform features and apply new strategies to help reach multi-channel e-commerce goals faster. Think of it as a ChannelAdvisor 101 course on steroids, where you’ll interact with product experts to get your questions answered on the spot and leave with the operational know-how and an optimization must-do list to quickly see results and focus on your day-to-day business.

About the Experienced track:

Targeted for users with one to five years’ experience, this track covers intermediate-to-advanced e-commerce topics and ChannelAdvisor capabilities that can help accelerate global growth, conquer channel fulfillment, better forecast product needs and optimize your first-party and third-party product sales strategies. We’ll cover recommendations to take your business to the next level. Have more than five years’ experience using ChannelAdvisor? Tailor your day by attending only the sessions with topics you want to brush up on, schedule one-to-one meetings with your account team and network at our industry tables — available at all meal times. Also, just in case you missed it, you’ll hear about all the latest features we’ve released this year!

Registration for the conference is now closed

What we heard from customers attending
previous User Conferences:


Plan Your Visit

Sheraton Imperial Hotel
Durham, NC

The ChannelAdvisor User Conference will take place at the Sheraton Imperial Hotel and Conference Center. Our room block is filled. However you may contact the hotel directly by calling 1-800-325-3535 or visit the hotel website to check current available rates.

Airport Information:
Raleigh-Durham International Airport (RDU)

Things to Do:

The piedmont area of North Carolina is known for its great restaurants, museums, universities, top ranking college basketball teams, and more!

Explore Raleigh | Explore Durham | Explore Chapel Hill

Hockey fans can also enjoy an NHL game while in town.

Check out the Carolina Hurricanes October 2018 Schedule

Talk to an ExpertRequest A Call